|"Lot's isn't good - lots more than someone else IS!" or "Brain-Scan Study Rewrites Economic Theory"
||[Feb. 20th, 2009|06:31 am]
Trying to keep up with Joneses? Why is having “enough” never quite enough for those of us living in the “rat race” of urban ideals? In an interesting new study of how money motivates, brought to us by the University of Bonn, researchers discovered that humans don’t just want “more”—we want more in comparison to others. This relative sense of “more” appears to play a much larger role in motivation that previously suspected.